Project- Lun Co
Objective- Design a brand for a corporation
Process-
This project was a fun and inspirational process which helped me develop my style and learn how to design for the industry. Beginning this process required looking into logo and brand design. There are many different types of services and each rely on graphics which will boost the desired style and image. I took this into consideration while researching this type of design. As I planned out what kind of brand I'd like to create, thumbnails were needed to brainstorm possible looks. These were done in pencil and then the strongest sketches were selected. These chosen thumbnails were developed into black and white semi comps. As a group we critiqued each others ideas and in this way I learned to balance out my preferred style and the required standards in the industry.
Next, I began to develop the most promising design and moved to the digital stage. The colours and fonts which seemed to effectively boost the brand were chosen. When the final logo was developed it was time to create the mockup of how my logo design would translate onto a business card, envelope, and letter head. After these layouts were critiqued and revised, i applied the logo to products which would be offered. In my case, my company provided comfortable and stylish athletic wear which would appeal to young adults. Additionally, I intended my brand to appeal to young people to whom which physical and mental health were a priority. To build this image I included the illustration of a soft blue crescent moon and a set of black leaves. I also added self care products meant to soothe individuals with things such as candles, notebooks, essential oils and totes.
During the production of this design, I learned quite a bit about how to proficiently design a graphic which would represent a brand. Though i didn't have extensive research with logo design, I gained confidence in creating a polished a vector design I was proud of.
